FOK FOK INDUSTRIES
Fok Fok Industries is a multi-genre project mimicking the award-winning, white-owned Thai restaurant franchise PokPok. Fok Fok Industries uses digital media, performance art, and original fake merchandise to address capitalist consumption, the fantasy of the cultural “Other,” subversive resistance language, and the neocolonial gaze disguised as multiculturalism.
These sculptural works represent a physical installation related to Fok Fok Industries. Hand-blown, two-tone glass cups with glass-cast chicken wings and drumsticks ornament the table of the fictional Fok Fok restaurant, highlighting the gastronomic exploitation of Asian cultures through these aesthetically beautiful and fragile works of art.
Fok Fok Industries is a multidisciplinary project utilizing copycat branding and intellectual property loopholes as a Trojan horse to examine capital, self-Orientalization, and gastronomic exploitation in response to the white-owned Thai restaurant franchise PokPok. It incorporates art interventions and worldmaking performances in the style of faux reality TV shows, using humor to interrogate the commodification of cultural artifacts. Through speculative fiction, it reveals uncomfortable systemic truths after luring viewers into a surreal word. As it continues to evolve, the project engages with issues of digital and transnational identity through the use of contemporary protest language from Southeast Asia.
Fok Fok Industries will culminate in an ongoing world-building performance incorporating the holy trinity of media, performance art, and fake merchandise to create a feedback loop that mimics the mechanisms of late capitalism.
“Ike's Vietnamese Fish Sauce Limbs (Spicy or Regular Available) - Half twelve fresh whole natural chicken limbs marinated in Asian fish sauce and sugar, deeply fried, coated in caramelized fish sauce and garlic, and served with pickled vegetables. Our Signature Platter! As seen on "Diners and Drive-ins"”
︎︎︎note: viewers can move the images above (desktop only) ︎︎︎
Medium: Pixel art retro/8-bit gif looping into a video with audio, 1 min
“The firestorm apocalypse is in full swing, and you’ve just stumbled upon your new safe haven. You’re hungry, tired, and overwhelmed with the state of the world. On the table, there’s a curated plate of warm, aromatic sticky rice and crispy blue fried chicken. You can’t believe what you’re about to see. Indulge in your new favorite 8-bit adventure.”
The Fok Fok retro soundtrack is inspired by 60s-80s Thai pop-funk and retro grooves. It uses distorted thunder, rain, and various instruments to capture the essence of the Vitamin D-deficient Pacific Northwest and pop songs experienced in Thai restaurants.
More coming soon.
Special thank you to: